Vision: To be an inspirational museum of which the people of Otago and New Zealand are proud.

Mission: To inspire and enrich our communities, and enhance understanding of the world through our collection, our people and the stories we share.

People and culture

  • People and culture develop positively
  • Create online communication hub for effective and engaging transfer of information between individuals, teams and the collective which becomes our internal knowledge base, integrating our existing intranet

Collection care

  • Best practice collection care and collection development
  • Comprehensive plan for collection audit and RFID technology investigated

Depth rather than extended breadth

  • Depth of research and community offerings reviewed and new endeavours identified

Expanding joy

  • Reaching out to our communities and enabling access for all

Strategic capital development

  • Former Dunedin North Post Office and Museum Reserve developments
  • R3 Project (redevelopment stage three) planning

Demonstrating relevancy

  • Communicating relevancy and leadership

Responsible operations

  • Optimal resource management and sustainability in operations

150th celebration

  • Plan for a magnificent 150th birthday commemoration in 2018

Performance Excellence

  • Embed Baldrige performance excellence principles throughout operations

The Otago Museum, Otago’s leading cultural institution, has long been committed to thinking strategically. With a collective intention to contribute to the Otago community and to be a source of inspiration and pride, the Otago Museum in 2010 responded to its dynamic operating environment and its success in adapting to change by truncating its Strategic Plan 2006–2011 and creating this new Strategic Plan 2011–2014, a reduced period of four years.

The Strategic Plan was developed at a series of meetings and workshops with input from staff, Board, funders and stakeholders, and focuses on culture and strategy.

The Annual Plan for 2013–2014 was approved by the Otago Museum Trust Board in June 2013. It covers the 12 months from 1 July 2013, and sets out the Museum’s strategic objectives, outputs and planned activities, and how these will be measured.

Each year the Otago Museum publishes an Annual Report in December. This reports against the performance targets and measures set out in that financial year’s Annual Plan.